Our story
Indian craft, made for today
ATSSON is an Indian ethnic wear label for women and men, rooted in the crafts of our country: Ajrakh, Pichhwai, Banarasi, Bandhani, Gota Patti and Kantha.
We bring these age-old techniques into clothes you can wear to a wedding, a festival or a quiet family evening, from everyday kurta sets to bridal lehengas and sherwanis.
What we believe
- Craft first. Every collection begins with a traditional textile or embroidery.
- Considered fit. Tailoring and finish matter as much as the pattern.
- Made to be worn. Heritage designs that feel natural in modern life.
Questions? Visit our Contact page and we will be happy to help.